15 Mar 7 simple ways to instantly improve your SEO
Small changes, large results….
I love SEO, but I hate bad information.
And there seems to be a lot of that out there.
So before you worry about site-speed or random backlinks, here’s 7 simple things that actually help your rankings.
Most entrepreneurs don’t realize why they blog, they just do it.
And if that’s you, it’s okay – I think that’s how most of us start (I did).
But once you hear it, it all makes sense.
Blogging is designed to bring visitors onto your website. I always remember it as the “hook” into the “Social Media Sea”. Punny, I know – but it makes sense once you think about it…(right?)
Perfect, let’s take it one step further.
SEO is also used to bring visitors onto your website, so when you combine blogging and SEO – they get dangerous (the good kind).
And don’t worry, that doesn’t mean you need to become a world-class writer or even write 3 blogs a week – just start with these guidelines and you’ll be well on your way
- Write a blog that’s at least 800 words, with no fluff. If you can’t do that, then you might need more research on the topic…
- Write like you’re speaking, not like the academic bullshit (miskoozie) you learned in high school – nobody cares about that (tell me the last time you got excited about an academic paper)…
- Use YOU, more than I. The reader is there to learn…but not about you. Just give them useful information first, you can make an introduction when a transaction is made (like when they give you their email address)…
- Have an attention-grabbing headline. People click on an article for the headline. I don’t care if you’ve crafted the most brilliant paper known to mankind, if you don’t have a good headline – nobody’s going to see it….
- Have a call-to-action at the end (you want to give them an option of leaving their email address, or asking them to visit another page)….
But first, how do those guidelines help SEO?
- The Google Algorithm is always changing, but these underlying logics tend to stay the same:
- Longer copy has more information, it gets more natural backlinks
- People search like they talk (thanks Alexa), so when you write like you talk – the keywords naturally come
- The longer a reader stays on your page, the stronger it gets in Google’s rankings. Make sure your reader is interested the entire time, and you will see an increase in your rankings
- Click-through-rate is a huge part of SEO. It shows Google that your article is interesting, so they’ll want more of their organic readers to see it
- If you get them on your email list, you can always notify them of your next blog article – increasing site traffic and click-through-rates. Just make sure you keep producing great content
Have the primary keyword in your URL…
I think half the battle is “spoon-feeding” Google and letting them know what the article is about.
And a great/simple way to do this – put the keyword (or phrase) in your URL.
Like how I did on this article (primary keyword is “improve your seo”)
It’s just a simple way to let Google know what your keyword is about, and it’s been shown to increase “most” rankings.
Again, don’t overthink this step – it’s as easy as it sounds. The one thing I always tell my clients to watch out for is the dates before the end of the URL.
You know, the ones that look like this “www.somerandomexample.com/08/19/2017/seo-article”
How harmful is this? I really don’t know, but I did see immediate improvements when I went back and changed all my URLs (to exclude the dates).
But at the same time, major websites like Entrepreneur.com use this style – so I think it’s something you can grow out of.
I could talk about that more, but it’d just get us back to the advanced techniques discussion – and from what I gathered, we’re still trying to reach the 100,000 visitor mark.
That means that their actual customers (who are using their service) like your article – so that’ll expedite your trip to the top.
And even though your headline is still important, I’ve read plenty of studies where a slight change of the meta description made a big difference in CTR.
The guidelines for this are also pretty simple. Just make sure:
- You don’t get too fancy. You want your reader to understand what the article is about. That’s not going to happen if they have to use a dictionary to understand half of your description
- Keep it short, stick to the point. 1-2 sentences is fine
- Include your primary keyword (again, the most important part of that page’s title – can be a single word, or it can be an entire phrase. Just talk like your reader)
Also, there is one reasonably priced plugin that can help with that.
If you want some guidance to start out – I’d checkout Brian Dean’s YoRocket.
Too much clutter kills SEO in many ways.
And when I talk about clutter, I’m talking about a bunch of old links that are no longer in use or the page was never finished.
It’s also the type of clutter that goes unnoticed, especially during the early stages – and ends up being enough to make a noticeable difference in your rankings.
So how do you clean these up?
Helpful hint: I usually delete all the old ones first, then let Search Console find my missing links. After that’s done, then I’ll upload that list into the plugin. Saves a lot of time.
But if your site is new and it takes awhile for Search Console to pick it up, then you can always do the:
site:(yourwebsitehere.com) …..search in Google, trick.
It’ll show all of links that Google has indexed. The old URLS go away when you 301 Redirect them (using the plugin), but it can take some time. All depends on how fast Google indexes your site.
Helpful hint: Post all blog posts on Google +. It doesn’t take long and even though Google might not admit it, it does get your articles indexed faster.
Alright, now that you’ve cleaned up the old links – it’s time to make the surviving links stronger.
Let’s start with your “non-blog” pages, like an About Me page.
Go through that page and make it a good one. Elaborate on some subjects, put pictures in there – do whatever you want to do. Just make it look like something you’d want to see…..(and let the reader know who you are/what you can do for them. It’ll change over time, so don’t worry about perfection).
Also, it never hurts to do some text editing/keyword placement when you’re in these pages.
For text editing, just focus on sub-headers, the type that breaks up paragraphs.
Use it for skimmers and/or to notify readers what they’re about to get into.
And if possible, include your primary keyword in these headers (again, it can be a single keyword or a phrase, just use the most important part of your headline).
Oh, one more thing – try and have all of them in H2 headers, like the ones that I’ve used in this blog….(just looks better)
Put keywords in the pictures…
So I think I mentioned pictures earlier, and that’s because all of this boils down to one thing – making the Google reader happy.
We’re visual creatures so it makes sense that people like blogs with pictures, but there’s only one problem – Google crawlers can’t see them.
And that’s why we need to tell them what the picture is about.
Don’t overthink it, it’s the easiest part of SEO.
Just describe the image…and try to include your keyword.
Good example for this article would be an image with the description of “improve your seo”.
Every hosting provider/website creator makes this easy – but if you’re in WordPress, focus on the Alt Text.
If you can, always do this – but I’ve heard some providers make it difficult to find Alt Text, so just stick with image description then.
Run a small ad campaign…
So this one didn’t hit me until recently, but blogs started out as advertisements (that actually worked).
How do I know that? I read Ogilvy on Advertising, a book written in 1985 by David Ogilvy (one of the great marketers) – and he flat out shows this.
Now we obviously live in a different era today, but we can easily apply the same logic.
All you need to do is set up a small Facebook ad campaign, driving targeted traffic to your blog.
That’ll help you get visitors on your page, and if designed correctly – it’ll even help you get a few email addresses…
Just keep learning and tweaking, it’s never going to be perfect the first time.
And of course, all of this helps with SEO – like CTR, Traffic, and hopefully a lower bounce rate.
That’s really all we need to go for at first. Once you hit 100,000 readers, hit me up – we’ll figure out site speed after that.
Not sure how to setup an ad campaign? Go to Udemy.com, there’s plenty of cheap courses that can teach you quick.
But as a word of advice, don’t worry about targeted ads too much…
What do I mean by that? You want to target traffic, but I’ve ran Ad Campaigns that ended at an .o8 Cost Per Acquisition – and all I did was:
- First target: Millennial (Demographic)
- Second target: Entrepreneurship (Interest)
- Third target: Online Business (Interest)
That’s something I don’t understand the logistics of, but I know it has something to do with “warming your ads up” – which sounds like paying money before Facebook gives you preferential treatment.
But again, what do I know?
7 simple ways to increase your SEO…
It’s fun to get fancy, but the basics are necessary.
Don’t let yourself fall into the trap of believing that there’s a SEO magic bullet, because there’s not.
Just follow these 7 simple changes, focus on creating great content – and do whatever you have to do to get visitors on your website….
Then the results will come.
Plus, as a parting gift: